PRINCIPLES & EFFECTS OF ASAS STRATEGY

Formulation Principles:

Reconstruct market boundaries.
Focus on the big picture (the numbers come later).
Reach Beyond existing demand.
Get the strategic sequence right .

Risk Factor Each Principle Attenuates:

Search Risk.
Planning Risk.
Scale Risk.
Business Model Risk.

Execution Principles:

Overcome Key Organizational Hurdles.
Build Execution Into Strategy.
Align the Value, Profit and People Proposition.
Renew Blue Oceans .

Risk Factor Each Principle Attenuates:

Organizational Risk.
Management Risk.
Sustainability Risk.
Renewal Risk .